New Commissioner for Trademarks

by John Roberts on March 4, 2020

David S. Gooder sworn in Monday, 3/2
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Trademark Alert

David S. Gooder is sworn in as Commissioner for Trademarks
David Gooder sworn in as Commissioner for Trademarks

Photo by Jay Premack/USPTO

On March 2, David S. Gooder was sworn in as Commissioner for Trademarks at the USPTO. The Commissioner for Trademarks oversees all aspects of the Trademarks organization, including policy, operations, and budget relating to trademark examination, registration, and maintenance.

Prior to joining the USPTO, Commissioner Gooder was the founding Managing Director and Chief Trademark Counsel at Jack Daniel’s Properties. He was also Chief Trademark Counsel for Brown-Forman Corporation, where he directed the company’s global intellectual property work, including its large trademark portfolio, rights clearance, brand protection (including anti-counterfeiting), licensing, and entertainment deals. He has been an officer and served two terms on the Board of Directors for the International Trademark Association (INTA). He has also served as Chairman of the INTA Foundation.

Commissioner Gooder brings 30 years of IP experience to this role. He replaces former Commissioner Mary Boney Denison, who retired at the end of 2019.

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